Optimal mechanisms for selling information

Abstract

The buying and selling of information is taking place at a scale unprecedented in the history of commerce, thanks to the formation of online marketplaces for user data. Data providing agencies sell user information to advertisers to allow them to match ads to viewers more effectively. In this paper we study the design of optimal mechanisms for a monopolistic data provider to sell information to a buyer, in a model where both parties have (possibly correlated) private signals about a state of the world, and the buyer uses information learned from the seller, along with his own signal, to choose an action (e.g., displaying an ad) whose payoff depends on the state of the world.