Africa is open for business: A continent on the move

Abstract

Abstract Until recently, it seemed African countries had not been on the radar screen of many non‐African companies with global operations, let alone constituted prominent components of their global supplychain networks. While several factors might have accounted for the marginalization of Africa by the global business community, perhaps the most critical was the seemingly incessant unflattering portrayal of the continent by Western media. African governments have been using a slew of tools and strategies to reform their economies and polities and to make the African business environment more business‐friendly, and the non‐African business community is availing itself of bursting business and investment opportunities in the continent. © 2009 Wiley Periodicals, Inc.