Finance research letters · 2004 · 12 citations · 16 references
BusinessEconomicsFinanceBehavioral FinanceFinancial EconomicsMicroeconomicsInvestor PsychologyLoss AversionMarket RiskRisk AversionRisk PreferencesRisk ToleranceEquity Risk Premium EstimationInvestment Decisions Under Loss AversionLoss Aversion In MarketsMyopic Loss AversionRisk Aversion Estimation
16
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 1985 · 4.8K citations
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 2008 · 3.5K citations