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Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms

Optimum Promotion MixFuzzy Multi-criteria Decision-makingFuzzy LogicEngineeringGenetic AlgorithmsFuzzy ComputingFuzzy Expert SystemManagementBusinessFuzzy OptimizationDecision TheoryPromotion (Marketing)Business AnalyticsMarketingMarketing StrategyOperations Research