Publication | Open Access

Agent-based modeling of consumer decision making process based on power distance and personality

MarketingConsumer DecisionConsumer Decision MakingAgent Decision-makingPower DistanceBehavioral Decision MakingBehavioral AgentAgent TheoryDesignAgent-based ModelingManagementAgent-based ModelConsumer BehaviorDecision ScienceDecision TheoryAgent-based SystemSocial SciencesBehavioral Economics