Publication | Open Access

One bottle too many? Method of testing determines the detection of overshadowing and retention of taste aversions

Food ChoiceBehavioral SciencesHealth SciencesBehavioral Decision MakingAddictionConsumer ResearchSensory ScienceSocial SciencesTaste PerceptionSensometricsFood QualityExperimental PsychologyMarketingConsumer AttitudePsychologyTaste AversionsBehavioral Economics