Ego‐involvement, high source credibility, and response to a belief‐discrepant communication

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

Attitudes and Cognitive Organization

Fritz Heider · The Journal of Psychology · 1946 · 3.7K citations

Social Sciences, Psychology, Social Psychology +5

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

Social Sciences, Communication, Social Psychology +13

The principle of congruity in the prediction of attitude change.

Charles E. Osgood, Percy H. Tannenbaum · Psychological Review · 1955 · 1.7K citations

Social Sciences, Psychology, Social Psychology +9

"Reinstatement" of the communicator in delayed measurement of opinion change.

Herbert C. Kelman, Carl I. Hovland · Journal of Abnormal & Social Psychology · 1953 · 431 citations

Social Sciences, Psychology, Social Psychology +12