Effects of contrast and generalization on the attitude similarity–attraction relationship.

The attraction paradigm

Behavior Therapy · 1972 · 4.1K citations

Deviation, rejection, and communication.

Stanley Schachter · Journal of Abnormal & Social Psychology · 1951 · 1.1K citations

Social Sciences, Communication, Social Psychology +8

Attraction as a linear function of proportion of positive reinforcements.

Donn Byrne, Don Nelson · Journal of Personality and Social Psychology · 1965 · 682 citations

Dentistry, Behavioral Sciences, Psychology +2

A reinforcement model of evaluative responses.

Donn Byrne, Gerald L. Clore · 1970 · 275 citations

Public Health, Behavioral Sciences, Psychology +10

Effectance arousal and attraction.

Donn Byrne, Gerald L. Clore · Journal of Personality and Social Psychology · 1967 · 152 citations

Social Sciences, Psychology, Experimental Psychology +4