Impact of Extraversion and Sensation Seeking on International Tourism Choices

Abstract

Tourism is a leisure-related social activity. People always choose their desired tourism destinations and types according to their interests, intentions, and preferences. This means that personality influences tourism consumers' behavior. We examined the impact of extraversion and sensation seeking on international tourism choices, based on data obtained from a large-scale survey of Taiwanese nationals aged 20 years and older. The results of our analysis confirmed the research hypotheses, that when compared to people with no international tourism experience, those with international tourism experience tend to have higher levels of extraversion and sensation seeking.