Testing a cultural tourism typology

TLDR

The study tests a cultural tourism typology that combines the importance of cultural tourism as a motive with the depth of experience. The typology is evaluated using trip, demographic, motivational, activity preference, awareness, cultural distance, and other activity variables. Five benefit‑based cultural tourist types were identified, with significant differences among them, indicating the model effectively segments the cultural tourism market and reflects underlying motivations, preferences, and cultural distance. © 2003 John Wiley & Sons, Ltd.

Abstract

Abstract This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.