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The value of familiarity: Effects of knowledge and objective signals on willingness to pay for a public good

MarketingEconomicsPublic PolicyPublic GoodConsumer ChoiceBehavioral Decision MakingValue TheoryConsumer ResearchExperimental EconomicsBusinessManagementPublic Good (Economics)Revealed PreferenceNonmarket ValuationDecision ScienceDecision TheoryObjective SignalsBehavioral Economics