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Effects of social influence on consumers' voluntary adoption of innovations prompted by others

EngineeringInnovation AdoptionDigital MarketingConsumer StudyInteractive MarketingSocial ImpactManagementConsumer ResearchSocial MarketingTechnology AdoptionSocial InfluenceConsumer BehaviorSocial InnovationVoluntary AdoptionMarketingDiffusion Of InnovationConsumer Attitude