Measuring the economic and social impacts of local authority events

Abstract

Purpose Local authorities use events and festivals within their region to help achieve a diverse range of economic and social objectives. However, the success of these events, which can take up a substantial amount of the tourism, leisure or arts and cultural budget is rarely assessed in a systematic and objective manner. This article describes the importance of measuring the impacts of such events Design/methodology/approach The methods for assessing the success of local authority events are trialled through the use of a case study involving two events organised by Blackburn with Darwen Borough Council. Findings An evaluation of the methods, after conducting the case study, indicates that the techniques produced robust data that was valuable in planning future events and in securing funding. The relative simplicity of the methods used will help to ensure that similar evaluations can be carried out in‐house for little cost for future public events. Originality/value This article sets out practical guidelines for undertaking the measurement and evaluation of some of the major impacts of local authority events. Similar methods can be used by other public sector organisations involved in hosting public events.