Effects of partially shared persuasive arguments on group-induced shifts: A group-problem-solving approach.

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

Social Sciences, Psychology, Social Psychology +9

Fundamental Statistics in Psychology and Education.

Bridget Smith, J. P. Guilford · Journal of the Royal Statistical Society Series A (General) · 1951 · 3.5K citations

Natural Sciences, Educational Psychology, Psychology +11

The group as a polarizer of attitudes.

Serge Moscovici, Marisa Zavalloni · Journal of Personality and Social Psychology · 1969 · 1K citations

Social Sciences, Social Psychology, Group Dynamics +9

Risk Taking: A Study in Cognition and Personality

David C. Glass, Nathan Kogan, Michael A. Wallach · The American Journal of Psychology · 1965 · 912 citations

Social Sciences, Behavioral Sciences, Psychology +11