Self-verbalization and emotional arousal.

Psychotherapy by reciprocal inhibition

Joseph Wolpe · Conditional Reflex · 1968 · 3.4K citations

Social Sciences, Psychology, Clinical Psychology +4

Short-term retention of individual verbal items.

Lloyd Peterson, Margaret Jean Peterson · Journal of Experimental Psychology · 1959 · 2.9K citations

Social Sciences, Behavioral Sciences, Psychology +14

Method and Theory in Experimental Psychology

Journal of the American Medical Association · 1954 · 1.2K citations

Medicine, Neurology, Otolaryngology +6

On the dual nature of learning—a re-interpretation of "conditioning" and "problem-solving."

O. Hobart Mowrer · Harvard Educational Review · 1947 · 979 citations

Public Health, Behavioral Sciences, Psychology +8

Experimental desensitization of phobia.

Peter J. Lang, A. David Lazovik · Journal of Abnormal & Social Psychology · 1963 · 517 citations

Education, Behavioral Sciences, Psychology +12