Information Technology and People · 2003 · 98 citations · 73 references
Emerging MediaOnline CommunicationHybrid FrameworkCultural RelationOnline CommunitiesEducationCulturally‐sensitive It ApplicationsCommunicationJournalismMedia SystemsSocial MediaCultural DiversityCultural AnalyticsComputer-mediated CommunicationCross-cultural StudiesArtsHuman-centered ComputingUser ExperienceCultural SensitivityPopular CommunicationCultureMulticultural CommunicationCross-cultural FraudInterpersonal CommunicationSocial ComputingHuman-computer InteractionIntercultural CommunicationMass CommunicationTechnologySocial Informatics
Internet and related technologies, originally developed in the West, have spread worldwide and shape interpersonal communication, which is closely tied to cultural values. The article seeks to integrate a cultural values framework with a privacy model to guide understanding of personal information sharing in IT. The authors apply this integrated framework to Middle Eastern cultural settings, demonstrating its practical use. The hybrid framework predicts culturally linked reactions to IT applications such as e‑mail, e‑commerce, and online forums across diverse contexts.
The Internet, World Wide Web, and related information technologies, originally developed in Western countries, have rapidly spread to a great variety of countries and cultures. Many of these technologies facilitate and mediate interpersonal communication, an activity whose modes and means bind closely to cultural values. This article provides a theoretical integration of a framework for culture values together with a model for understanding privacy and related issues that arise when personal information is shared or exchanged using information technology. The resulting hybrid framework can help understand and predict individuals’ culturally linked reactions to various communication‐related IT applications (e.g. e‐mail, e‐commerce sites, Web‐logs, bulletin boards, newsgroups) in diverse cultural contexts. An application of the framework to cultural settings in Middle Eastern nations concludes the article.
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