The Role of Identification and Perception of Just Outcome in Evoking Emotions in Narrative Persuasion

The role of transportation in the persuasiveness of public narratives.

Melanie C. Green, Timothy C. Brock · Journal of Personality and Social Psychology · 2000 · 3.4K citations

Public Transport, Public Perception Studies, Public Narratives +6

A Brief Guide to Structural Equation Modeling

Rebecca Weston, Paul A. Gore · The Counseling Psychologist · 2006 · 2.6K citations

Customer Satisfaction, Job Performance, Education +20

The role of transportation in the persuasiveness of public narratives.

Melanie C. Green, Timothy C. Brock · Journal of Personality and Social Psychology · 2000 · 2.5K citations

First-person Narrative, Social Psychology, Public Narratives +18

Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters

Jonathan Cohen · Mass Communication & Society · 2001 · 1.8K citations

Media Audiences, Media Characters, Communication +17

Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages

Emily Moyer‐Gusé · Communication Theory · 2008 · 1.3K citations

Entertainment Marketing, Persuasive Technology, Entertainment Persuasion +22