Publication | Closed Access
The state of empirical research on the adoption and diffusion of business-to-business e-commerce
59
Citations
193
References
2015
Year
Electronic MarketplaceCustomer SatisfactionEconomicsBusiness-to-business E-commerceDiffusion ResearchBusiness-to-business ResearchInteractive MarketingE-businessManagementBusinessConsumer ResearchEmpirical ResearchTechnology AdoptionUser AcceptanceB2b EcB2b Ec AdoptionMarketingBusiness-to-business Market
The objective of this study is to analyse previous research on the adoption and diffusion of business-to-business electronic commerce (B2B EC). The study focuses on case- and survey-based empirical research. We identified a total of 197 relevant studies and classified them using several categories. An analysis of these studies enabled us to discover a variety of issues in B2B EC adoption and diffusion research with respect to research objectives and methodologies, use of theory, adoption and diffusion factors, and B2B EC-performance relationships. We made a number of recommendations for future research in each of these areas.
| Year | Citations | |
|---|---|---|
Page 1
Page 1