Achieving Effective Sustainable Management: A Small‐Medium Enterprise Case Study

Abstract

ABSTRACT In order to have a greater understanding of corporate social responsibility (CSR) within small to medium‐sized enterprises (SMEs), this paper investigates continual learning that has occurred in an exemplary SME. This qualitative case study used interviews, observations, and memorandums to investigate an SME that has achieved national recognition in sustainable management practices. Reflective and cyclical learning within a participative environment allowed for the internalisation of values, behaviours, beliefs, and actions required for the positive uptake of CSR and sustainable management practice. Measurable results were identified in terms of business performance that can be directly attributed to the SME's greater social and environmental engagement. This initial investigation highlights the relationship between learning, the development of organisational values that underpin CSR and improved business performance within an SME setting. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.