Social Media Use of Cooperative Extension Family Economics Educators: Online Survey Results and Implications

Abstract

This article describes results of an online survey conducted by the eXtension Financial Security for All (FSA) Community of Practice (CoP) to determine the social media capacity and activity of its members. The survey was conducted to inform two subsequent FSA CoP programs: an archived webinar on social media programs and impact evaluation methods and a national grant-funded financial education social media outreach project. Survey topics include social media tools and access methods used by FSA CoP members, frequency of use, descriptions of content posted, number of fans/followers, institutional guidelines, and social media impact evaluation strategies.