Integrating recommendation models for improved web page prediction accuracy

Abstract

Recent research initiatives have addressed the need for improved performance of Web page prediction accuracy that would profit many applications, e-business in particular. Different Web usage mining frameworks have been implemented for this purpose specifically Association rules, clustering, and Markov model. Each of these frameworks has its own strengths and weaknesses and it has been proved that using each of these frameworks individually does not provide a suitable solution that answers today’s Web page prediction needs. This paper endeavors to provide an improved Web page prediction accuracy by using a novel approach that involves integrating clustering, association rules and Markov models according to some constraints. Experimental results prove that this integration provides better prediction accuracy than using each technique individually.