Concepedia

Voters' Need for Orientation and Use of Mass Communication.

Maxwell McCombs, David Weaver

1973 · 63 citations · 0 references

Concepts

Public AffairsPolitical CommunicationPolitical ScienceElection CommunicationMass CommunicationPublic OpinionAgenda-setting ResearchCampaign CommunicationCampaign MessagingMass MediaMass PersuasionVoting BehaviorAgenda-setting In ElectionsElection Agenda SettingElectoral Messaging