Forward, Back and Home Again - Analyzing User Behavior on the Web

Abstract

In a period of less than two decades, the World Wide Web has evolved into one of the most important sources of information and services. Due to the infancy of the Web and its rapid growth, our knowledge on how users interact with the Web is limited - knowledge which is likely to provide pointers for improvements in the design of Web sites and Web browsers. In this thesis, we aim to provide an integrative overview of theoretical insights and empirical findings, and to extend this body of knowledge with results from a number of user studies.