Choice Reviews Online · 1992 · 49 citations · 0 references
Social SciencesCommunicationSociologyAudience StudiesMass CommunicationMedia StudiesAudience ReceptionMass MediaMedia AudiencesMedia ReceptionTelevision AudiencesTelevision StudiesAmerican TelevisionTelevision Audience BehaviorTelevision ConsumptionTelevision Discourse Analysis
Examines television's dominance in American society and looks at how it is used to send messages to different audiences.