Making and Measuring Reputations

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1994 · 17.3K citations

Social Sciences, Psychology, Social Psychology +10

Free Competition and the Optimal Amount of Fraud

Michael R. Darby, Edi Karni · The Journal of Law and Economics · 1973 · 3.8K citations

Business, Business Economics, Economics +8

Measuring Brand Equity Across Products and Markets

David A. Aaker · California Management Review · 1996 · 3.5K citations

Business, Marketing, Marketing Management +13

Interorganizational Endorsements and the Performance of Entrepreneurial Ventures

Toby E. Stuart, Ha Hoang, Ralph C. Hybels · Administrative Science Quarterly · 1999 · 2.8K citations

Business, Entrepreneurship, Strategic Management +15

Initial Public Offerings and Underwriter Reputation

Richard Carter, Steven Manaster · The Journal of Finance · 1990 · 2.6K citations

Business, Finance, Corporate Finance +8