1974 · 398 citations · 6 references
BusinessDecision SciencesBehavioral EconomicsDecision TheoryMicroeconomicsChoice ModelingDiscrete Choice ModelsDiscrete Choice TheoryStated Preference MethodsUtility FunctionsUtility TheoryDiscrete Choice Experiment Design
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A law of comparative judgment.
L. L. Thurstone · Psychological Review · 1927 · 5.2K citations
Threshold in Choice and the Theory of Demand
Nicholas Georgescu‐Roegen · Econometrica · 1958 · 92 citations