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The First Australian Wine Tourism Conference
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1998
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Tourism ManagementInternational Tourism AdvertisingDestination MarketingMay 1998BusinessCultural TourismTourismTourism PlanningProfessor Ross DowlingTourist ExperienceMargaret River
On the initiative of Professor Ross Dowling (Edith Cowan University, W. Australia) and in cooperation with the Western Australian Tourism Commission and the Augusta‐Margaret River Tourism Association, a conference on wine tourism was held in May 1998. Both the tourism and the wine industries were very well represented at this first conference to be held on the subject of wine tourism; around 250 visitors from Australia as well as from other parts of the world met in Margaret River on the magnificent premises of Leeuwin Estate Winery, well known for its al fresco concerts.