Perceptions, attitudes and ethical valuations: the ambivalence of the public image of biotechnology in Spain

Abstract

This paper analyzes the study of the public perception of biotechnology, comparing different studies made on the European and the Spanish national levels. It aims at testing the applicability of these kinds of studies, and describes some of their limits. The analysis shows clear ambivalence in the public response to distinct applications of this technology, pointing out the crucial differences between general moral valuation and attitude towards specific products. Taking into account this difference appears fundamental for the design of future perception studies able to more accurately reflect public understanding.