Supply chain management review · 2002 · 18 citations · 0 references
ManagementOperations ManagementSupply Chain ManagementBusiness StrategyDemand ForecastingSupply Chain StrategyDemand ManagementDemand PlanningStrategic SourcingSupply Chain DigitalizationSupply Chain DigitizationSupply Chain IntegrationDemand CreationDemand IntegrationDemand-driven FulfillmentDemand-driven SourcingSupply Chain Forecasting
SUBTITLE: TO STAY COMPETITIVE IN THE TOUGH ELECTRONICS INDUSTRY, NMS COMMUNICATIONS KNEW THAT IT HAD TO CREATE A MORE DEMAND-DRIVEN SUPPLY CHAIN. BUT HOW TO DEVELOP BUILD-TO-ORDER CAPABILITIES IN AN ENVIRONMENT WHERE TRADITIONALLY THE FORECASTS HAVE RULED? THE ANSWER CAME IN THE FORM OF AN INNOVATIVE HUB-AND-PORTAL ARCHITECTURE THAT INTEGRATES INTERNAL SYSTEMS AND ELECTRONICALLY INTEGRATES WITH KEY CUSTOMERS AND SUPPLIERS.