SSRN Electronic Journal · 2013 · 63 citations · 21 references
Social SciencesCommunicationSociologyMedia StudiesSocial InfluenceSocial Media AnalyticsInformation DiffusionInformation SpreadKnowledge DiffusionNew MediaSocial MediaSocial Network AnalysisBroadcastingContent SharingInformation Diffusion ModelsSocial Exchange ModelsSocial Exchange ProcessesSocial Network StructureUser Behavior ModelingWeak Ties Theory
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Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations
The Strength of Weak Ties: A Network Theory Revisited
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George C. Homans · American Journal of Sociology · 1958 · 5.1K citations