Multidimensional Construct of Technology Orientation

Abstract

Technology orientation is one of the well-recognized strategic orientations. Although it is discussed at firm level in narrative studies, in empirical studies technology orientation is mostly considered in a single-dimensional construct and associated with R&D and manufacturing departments. This study proposed that technology orientation needs to be studied at firm level in a multidimensional construct. The objective of the study is to constitute and operationalize the multidimensional construct of technology orientation. A two-step field study with a survey method was preferred. Manufacturing firms in Izmir were in the focus of the study. In the final field study, 147 firms participated. According to the findings, a reliable and valid multidimensional technology orientation scale is employed, where the dimensions were named as top management capability, technological capability, commitment to learning and commitment to change.