1974 · 31 citations · 0 references
Social SciencesLand-use PlanningUrban PlanningDecision AnalysisLand Use PolicyReal Estate EconomicsChoice ModelingDiscrete Choice ModelsEnvironmental QualityHome Environment AssessmentHousing CharacteristicsStated Preference MethodsConjoint AnalysisConsumer Preference RankingLand Use Policy EvaluationMultidimensional ScalingNonmetric Multidimensional ScalingPreference Utility EstimationPrivate Space UseUtility Function Estimation
Abstract : Residential environments were defined in terms of seven attributes pertaining to off-lot visual environmental quality, on-lot space-using characteristics, and house price. Tradeoffs among these attributes can indicate, for example, whether individuals would sacrifice private space for an improvement in visual environmental quality. A probability sample of self-identified prospective homebuyers in the Milwaukee metropolitan area yielded 123 completed interviews. Each respondent traded off several pairs of attributes through a preference ranking of combinations of attribute levels. Metric estimates of the parameters of a separable utility function were calculated from these rankings using a conjoint measurement algorithm, a nonmetric multidimensional scaling procedure.