World-making is a research concept that investigates the complex processes through which realities, or 'worlds', are conceptualized, enacted, and contested. It examines the interplay of material, cultural, technological, and psychological elements that shape perception, generate narratives, and inform practices aimed at building, maintaining, or transforming socio-technical and epistemic assemblages, often in response to systemic challenges, epochal changes, or the envisioning of alternative futures.