Concepedia

Virtual Goods Monetization

Virtual Goods Monetization is a revenue-generation strategy within digital platforms that involves the sale of non-physical items or features to users, distinguished by its reliance on perceived value and utility in virtual environments rather than tangible ownership.

18

Publications

976

Citations

33

Authors

25

Institutions

Publications per year

2017–2026

7

Parents

Publications

18

Game design as marketing: How game mechanics create demand for virtual goods

Juho Hamari, Vili Lehdonvirta · International journal of business science & applied management. · 2010 · 248 citations · Full text

, , +11

Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods

Juho Hamari, Vili Lehdonvirta · Econstor (Econstor) · 2010 · 190 citations · Full text

, , +11

Why do people buy virtual goods: A meta-analysis

Juho Hamari, Lauri Keronen · Computers in Human Behavior · 2017 · 159 citations · Full text

, , +11

Cash Trade Within the Magic Circle: Free-to-Play Game Challenges and Massively Multiplayer Online Game Player Responses

Holin Lin, Chuen–Tsai Sun · 2007 · 61 citations · Full text

, , +12

Revenue-sharing between developers of virtual products and platform distributors

Tatyana Chernonog, Eugene Khmelnitsky · European Journal of Operational Research · 2020 · 52 citations · Full text

, , +14

1–5 of 18

Authors

33

  1. JH
    Juho Hamari

    Tampere University, Finland

    3 publications · 597 citations

    3

    h-index

  2. JS
    Jan Stallaert

    University of Connecticut, United States

    2 publications · 31 citations

    2

    h-index

  3. DK
    Dan Ke

    Huazhong University of Science and Technology, China

    2 publications · 31 citations

    2

    h-index

  4. ZZ
    Zhongju Zhang

    University of Connecticut, United States

    2 publications · 31 citations

    2

    h-index

  5. VL
    Vili Lehdonvirta

    University of Oxford, United Kingdom

    2 publications · 438 citations

    2

    h-index

1–5 of 33

Institutions

25

  1. University of Connecticut

    Storrs, United States

    2 h-index

    7 publications

    107 citations

  2. University of Oxford

    Oxford, United Kingdom

    2 h-index

    2 publications

    268 citations

  3. University Consortium of Pori

    Pori, Finland

    1 h-index

    1 publications

    159 citations

  4. Universität Trier

    Trier, Germany

    1 h-index

    1 publications

    10 citations

  5. Chinese University of Hong Kong, Shenzhen

    Shenzhen, China

    1 h-index

    1 publications

    26 citations

  6. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    1 publications

    20 citations

  7. National Yang Ming Chiao Tung University

    Hsinchu, Taiwan

    1 h-index

    1 publications

    61 citations

  8. Copiah-Lincoln Community College

    Wesson, United States

    1 h-index

    1 publications

    27 citations

1–8 of 25

Venues

  1. International Journal of Electronic Commerce

    IJEC · 2 publications · 51 citations

    2

    h-index

  2. Information Technology and Management

    1 publications · 13 citations

    1

    h-index

  3. Econstor (Econstor)

    Repository · 1 publications · 190 citations

    1

    h-index

  4. ACM Transactions on Management Information Systems

    TMIS · 1 publications · 14 citations

    1

    h-index

  5. Computers in Human Behavior

    1 publications · 159 citations

    1

    h-index

1–5