Urban Segmentation

Urban Segmentation is a market segmentation framework that partitions urban consumer populations within global markets based on geodemographic, socioeconomic, and spatial characteristics to enable targeted marketing strategies in densely populated metropolitan areas.

71

Publications

4.1K

Citations

217

Authors

123

Institutions

Publications per year

2017–2026

38

Authors

217

  1. BZ
    Barret Zoph

    Google (United States), United States

    3 publications · 40 citations

    3

    h-index

  2. ED
    Ekin D. Cubuk

    Google (United States), United States

    3 publications · 40 citations

    3

    h-index

  3. RG
    Raphael Gontijo Lopes

    Google (United States), United States

    3 publications · 40 citations

    3

    h-index

  4. JS
    Jonathon Shlens

    Google (United States), United States

    3 publications · 40 citations

    3

    h-index

  5. LC
    Liang-Chieh Chen

    Google (United States), United States

    3 publications · 40 citations

    3

    h-index

1–5 of 217

Venues

  1. arXiv (Cornell University)

    Repository · 3 publications · 40 citations

    3

    h-index

  2. 2

    h-index

  3. IEEE Transactions on Image Processing

    2 publications · 378 citations

    2

    h-index

  4. European Journal of Marketing

    EJM · 2 publications · 41 citations

    2

    h-index

  5. Journal of Destination Marketing & Management

    2 publications · 25 citations

    2

    h-index

1–5