Turnout Messaging

Turnout Messaging is a strategic communication framework within political advertising designed to increase voter participation by emphasizing the importance, efficacy, and social normativity of voting, distinguishing it from issue-based or candidate-focused messaging through its exclusive focus on mobilizing electors to cast ballots.

27

Publications

3.1K

Citations

47

Authors

32

Institutions

Publications per year

2017–2026

6

Authors

47

  1. AS
    Alan S. Gerber

    Yale University, United States

    5 publications · 2.1K citations

    5

    h-index

  2. DP
    Donald P. Green

    Yale University, United States

    5 publications · 1.6K citations

    5

    h-index

  3. PC
    Pedro C. Vicente

    Universidade Nova de Lisboa, Portugal

    3 publications · 152 citations

    3

    h-index

  4. PC
    Paul Collier

    University of Oxford, United Kingdom

    3 publications · 152 citations

    3

    h-index

  5. MR
    Melissa R. Michelson

    Menlo College, United States

    3 publications · 182 citations

    3

    h-index

1–5 of 47

Venues

  1. Electoral Studies

    2 publications · 144 citations

    2

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 46 citations

    2

    h-index

  3. Political Research Quarterly

    PRQ · 2 publications · 84 citations

    2

    h-index

  4. American Politics Research

    2 publications · 114 citations

    2

    h-index

  5. The Journal of Politics

    JP · 1 publications · 568 citations

    1

    h-index

1–5