Self-serving Motives

Self-Serving Motives is a psychological construct in consumer behavior theory that refers to the underlying motivation of individuals or organizations to engage in cause-related marketing primarily to enhance their own image, reputation, or financial benefit rather than to support the cause for its intrinsic value.

574

Publications

52K

Citations

1.2K

Authors

561

Institutions

Publications per year

2017–2026

148

Authors

1.2K

  1. DD
    David Dunning

    Cornell University, United States

    9 publications · 1.1K citations

    9

    h-index

  2. BW
    Barbara Wisse

    University of Groningen, Netherlands

    8 publications · 486 citations

    8

    h-index

  3. DR
    Diana Rus

    University of Groningen, Netherlands

    5 publications · 409 citations

    5

    h-index

  4. CS
    Constantine Sedikides

    University of Southampton, United Kingdom

    5 publications · 664 citations

    5

    h-index

  5. GJ
    Gary Johns

    Concordia University, Canada

    4 publications · 216 citations

    4

    h-index

1–5 of 1.2K

Venues

  1. Journal of Personality and Social Psychology

    38 publications · 7.6K citations

    32

    h-index

  2. Personality and Social Psychology Bulletin

    PSPB · 23 publications · 3.2K citations

    19

    h-index

  3. Journal of Applied Psychology

    15 publications · 1.7K citations

    15

    h-index

  4. SSRN Electronic Journal

    Repository · 14 publications · 517 citations

    13

    h-index

  5. Frontiers in Psychology

    10 publications · 256 citations

    10

    h-index

1–5