Self-serving Motives
Self-Serving Motives is a psychological construct in consumer behavior theory that refers to the underlying motivation of individuals or organizations to engage in cause-related marketing primarily to enhance their own image, reputation, or financial benefit rather than to support the cause for its intrinsic value.
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Institutions
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2017–2026
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Self-Confidence and Personal Motivation
R. Benabou, J. Tirole · The Quarterly Journal of Economics · 2002 · 1.6K citations
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Cornell University
Ithaca, United States
10 h-index
13 publications
2.7K citations
University of Pennsylvania
Philadelphia, United States
10 h-index
14 publications
1.2K citations

University of Groningen
Groningen, The Netherlands
10 h-index
22 publications
1.2K citations
Arizona State University
Tempe, United States
9 h-index
13 publications
1.4K citations
University of Washington
Seattle, United States
8 h-index
10 publications
415 citations
The Ohio State University
Columbus, United States
8 h-index
10 publications
465 citations
University of Michigan
Ann Arbor, United States
8 h-index
8 publications
1.5K citations

Vrije Universiteit Amsterdam
Amsterdam, The Netherlands
8 h-index
21 publications
1K citations
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38 publications · 7.6K citations
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PSPB · 23 publications · 3.2K citations
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Repository · 14 publications · 517 citations
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