Search Query Matching is a methodological framework in Search Engine Marketing that systematically aligns user-generated search queries with relevant advertisements or web content by analyzing semantic, syntactic, and contextual correspondences between query terms and target resources.
63
Publications
7.5K
Citations
195
Authors
84
Institutions
Publications per year
2017–2026
20
Parents
Publications
63
Detecting influenza epidemics using search engine query data
Jeremy Ginsberg, Matthew H. Mohebbi, Rajan Patel et al. · Nature · 2008 · 4.4K citations · Full text
Veterinary Medicine, Health Informatics, Infectious Diseases +14
A semantic approach to contextual advertising
Andrei Broder, Marcus Fontoura, Vanja Josifovski et al. · 2007 · 330 citations
John W. Ayers, Kurt M. Ribisl, John S. Brownstein · American Journal of Preventive Medicine · 2011 · 302 citations · Full text
Public Health, Health Informatics, Electronic Health Records +15
1–5 of 63
Authors
195
- LR
4
h-index
- AB
4
h-index
- VJ
4
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- EG
3
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- PC
3
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1–5 of 195
Institutions
84
Yahoo (United States)
Sunnyvale, United States
8 h-index
39 publications
4.4K citations
Microsoft (United States)
Redmond, United States
4 h-index
9 publications
278 citations
Yahoo (United Kingdom)
London, United Kingdom
3 h-index
4 publications
576 citations
University of Thessaly
Volos, Greece
2 h-index
6 publications
170 citations
Tsinghua University
Beijing, China
2 h-index
4 publications
91 citations
IBM Research - India
New Delhi, India
2 h-index
3 publications
163 citations
University of Illinois Urbana-Champaign
Urbana, United States
2 h-index
3 publications
119 citations
eBay (Ireland)
Dublin, Ireland
1 h-index
3 publications
63 citations
1–8 of 84
Venues
- Journal of the American Society for Information Science and Technology
JASIST · 2 publications · 69 citations
2
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- JAMA Cardiology
1 publications · 47 citations
1
h-index
- Computers Environment and Urban Systems
1 publications · 23 citations
1
h-index
- Library Hi Tech
1 publications · 10 citations
1
h-index
- American Journal of Preventive Medicine
1 publications · 302 citations
1
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1–5