Risk-averse Pricing

Risk-Averse Pricing is a pricing model that incorporates risk aversion by systematically adjusting prices to reflect the decision-maker’s preference for lower but more certain returns under uncertainty, distinguishing it from risk-neutral or risk-seeking pricing approaches.

136

Publications

10.9K

Citations

280

Authors

204

Institutions

Publications per year

2017–2026

36

Authors

280

  1. TC
    Tsan‐Ming Choi

    Hong Kong Polytechnic University, Hong Kong SAR China

    4 publications · 291 citations

    4

    h-index

  2. BL
    Bo Li

    Tianjin University, China

    3 publications · 185 citations

    3

    h-index

  3. BJ
    Brian J. Hall

    University of Macau, Macao SAR China

    3 publications · 1.5K citations

    3

    h-index

  4. SW
    Scott Webster

    Syracuse University, United States

    3 publications · 356 citations

    3

    h-index

  5. HL
    Huaigang Long

    Zhejiang University of Finance and Economics, China

    2 publications · 89 citations

    2

    h-index

1–5 of 280

Venues

  1. SSRN Electronic Journal

    Repository · 11 publications · 545 citations

    11

    h-index

  2. European Journal of Operational Research

    7 publications · 472 citations

    7

    h-index

  3. International Journal of Production Economics

    7 publications · 446 citations

    7

    h-index

  4. Review of Financial Studies

    4 publications · 583 citations

    4

    h-index

  5. Manufacturing & Service Operations Management

    4 publications · 340 citations

    4

    h-index

1–5