Concepedia

Reach Optimization

Reach Optimization is a media planning methodology that systematically maximizes the proportion of a target audience exposed to a media campaign at least once within a specified budget and timeframe, distinguishing it from related audience metrics by prioritizing breadth of unique exposure over frequency or cost-efficiency.

13

Publications

477

Citations

55

Authors

19

Institutions

Publications per year

2017–2026

3

Parents

Publications

13

Using a Compound Gain Field to Compute a Reach Plan

Steve W. C. Chang, Charalampos Papadimitriou, Lawrence H. Snyder · Neuron · 2009 · 139 citations · Full text

, , +7

Development of Web-Based Computer-Tailored Advice to Promote Physical Activity Among People Older Than 50 years

Denise A. Peels, Maartje M. van Stralen, Catherine Bolman et al. · Journal of Medical Internet Research · 2012 · 73 citations · Full text

, , +17

A Cost Analysis of San Diego County's REACH Program for Homeless Persons

Todd Gilmer, Willard G. Manning, Susan L. Ettner · Psychiatric Services · 2009 · 47 citations

, , +11

Using Twitter to recruit participants for health research: An example from a caregiving study

Marina B. Wasilewski, Jennifer Stinson, Fiona Webster et al. · Health Informatics Journal · 2018 · 37 citations · Full text

, , +13

A Cost Analysis of San Diego County's REACH Program for Homeless Persons

Todd Gilmer, Willard G. Manning, Susan L. Ettner · Psychiatric Services · 2009 · 37 citations

, , +11

1–5 of 13

Authors

55

  1. TG
    Todd Gilmer

    University of California San Diego, United States

    2 publications · 84 citations

    2

    h-index

  2. WG
    Willard G. Manning

    University of Chicago, United States

    2 publications · 84 citations

    2

    h-index

  3. SL
    Susan L. Ettner

    University of California, Los Angeles, United States

    2 publications · 84 citations

    2

    h-index

  4. AB
    A. Ballarino

    European Organization for Nuclear Research, Switzerland

    1 publications · 28 citations

    1

    h-index

  5. WU
    Wolfgang Utschick

    Technical University of Munich, Germany

    1 publications · 18 citations

    1

    h-index

1–5 of 55

Institutions

19

  1. University of California San Diego

    San Diego, United States

    2 h-index

    2 publications

    84 citations

  2. Technical University of Munich

    Munich, Germany

    1 h-index

    3 publications

    54 citations

  3. Dalian University of Foreign Languages

    Dalian, China

    1 h-index

    1 publications

    15 citations

  4. AT&T (United States)

    Bedminster, United States

    1 h-index

    1 publications

    15 citations

  5. Washington University in St. Louis

    St Louis, United States

    1 h-index

    3 publications

    417 citations

  6. Institut für Informationsverarbeitung

    Berlin, Germany

    1 h-index

    2 publications

    36 citations

  7. Northwestern University

    Evanston, United States

    1 h-index

    3 publications

    57 citations

  8. Wrocław University of Science and Technology

    Wroclaw, Poland

    1 h-index

    2 publications

    22 citations

1–8 of 19

Venues

  1. Psychiatric Services

    2 publications · 84 citations

    2

    h-index

  2. IEEE Transactions on Power Delivery

    2 publications · 23 citations

    2

    h-index

  3. Neuron

    1 publications · 139 citations

    1

    h-index

  4. Journal of Medical Internet Research

    1 publications · 73 citations

    1

    h-index

  5. Health Informatics Journal

    1 publications · 37 citations

    1

    h-index

1–5