Presentation Packaging

Presentation Packaging is a type of secondary packaging that primarily serves to enhance the aesthetic appeal and informational presentation of a product, distinguishing it from functional or protective packaging forms by focusing on visual communication and consumer engagement at the point of sale.

2

Publications

160

Citations

4

Authors

4

Institutions

Publications per year

2017–2026

0

Authors

4

  1. BW
    Brian Wansink

    Cornell University, United States

    1 publications · 85 citations

    1

    h-index

  2. AB
    Andrew B. Geier

    University of Pennsylvania, United States

    1 publications · 85 citations

    1

    h-index

  3. AZ
    Alla Zareva

    Old Dominion University, United States

    1 publications · 75 citations

    1

    h-index

  4. PR
    Paul Rozin

    University of Pennsylvania, United States

    1 publications · 85 citations

    1

    h-index

1–4 of 4

Institutions

4

Venues

  1. Journal of English for Academic Purposes

    1 publications · 75 citations

    1

    h-index

  2. Health Psychology

    1 publications · 85 citations

    1

    h-index

1–2