Pilot Launches

Pilot Launches is a controlled, limited-scale market entry strategy employed within product launch management to evaluate the performance, feasibility, and market response of a new product under real-world conditions before full commercialization.

14

Publications

447

Citations

53

Authors

20

Institutions

Publications per year

2017–2026

6

Authors

53

  1. TW
    Thomas W. Dreschel

    Kennedy Space Center, United States

    1 publications · 13 citations

    1

    h-index

  2. CJ
    Chen Jiayou

    Central University of Finance and Economics, China

    1 publications · 55 citations

    1

    h-index

  3. TD
    Tanmay Das

    Indian Institute of Science Education and Research Kolkata, India

    1 publications · 13 citations

    1

    h-index

  4. PS
    Patrik Söderholm

    Luleå University of Technology, Sweden

    1 publications · 126 citations

    1

    h-index

  5. DJ
    David J. Young

    UNSW Sydney, Australia

    1 publications · 15 citations

    1

    h-index

1–5 of 53

Venues

  1. Journal of risk and financial management

    JRFM · 1 publications · 67 citations

    1

    h-index

  2. Research Policy

    1 publications · 126 citations

    1

    h-index

  3. BMJ

    1 publications · 13 citations

    1

    h-index

  4. Journal of Librarianship and Scholarly Communication

    JLSC · 1 publications · 16 citations

    1

    h-index

  5. Journal of Translational Genetics and Genomics

    JTGG · 1 publications · 16 citations

    1

    h-index

1–5