Perceptual Differentiation
Perceptual Differentiation is a strategic positioning approach within marketing theory that distinguishes a firm's offering by shaping consumer perception through symbolic or intangible attributes rather than objective product differences.
52
Publications
4.8K
Citations
131
Authors
61
Institutions
Publications per year
2017–2026
5
Parents
52
Perceptual learning: Differentiation or enrichment?
James J. Gibson, Eleanor J. Gibson · Psychological Review · 1955 · 996 citations
Catherine T. Best, Gerald W. McRoberts, Elizabeth W. Goodell · The Journal of the Acoustical Society of America · 2001 · 674 citations
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61
Florida International University
Miami, United States
3 h-index
3 publications
1K citations
University of Kent
Canterbury, United Kingdom
3 h-index
5 publications
526 citations
University of Connecticut
Storrs, United States
2 h-index
2 publications
790 citations

McGill University
Montreal, Canada
2 h-index
4 publications
553 citations
University of Copenhagen
Copenhagen, Denmark
2 h-index
2 publications
36 citations
University of Washington
Seattle, United States
2 h-index
4 publications
49 citations

Haskins Laboratories
New Haven, United States
2 h-index
4 publications
2.1K citations

University of Southern Denmark
Odense, Denmark
2 h-index
2 publications
36 citations
1–8 of 61
4 publications · 52 citations
4
h-index
JASA · 3 publications · 870 citations
3
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2 publications · 133 citations
2
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Repository · 2 publications · 56 citations
2
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2 publications · 859 citations
2
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1–5