Perceptual Differentiation

Perceptual Differentiation is a strategic positioning approach within marketing theory that distinguishes a firm's offering by shaping consumer perception through symbolic or intangible attributes rather than objective product differences.

52

Publications

4.8K

Citations

131

Authors

61

Institutions

Publications per year

2017–2026

5

Authors

131

  1. LE
    Lorraine E. Bahrick

    Florida International University, United States

    3 publications · 1K citations

    3

    h-index

  2. CG
    Christian Gerlach

    University of Southern Denmark, Denmark

    3 publications · 157 citations

    3

    h-index

  3. MR
    Michael R. F. Aitken

    University of Cambridge, United Kingdom

    2 publications · 38 citations

    2

    h-index

  4. JE
    John E. Carr

    University of Washington, United States

    2 publications · 27 citations

    2

    h-index

  5. JS
    Julian Silverman

    National Institute of Mental Health, United States

    2 publications · 60 citations

    2

    h-index

1–5 of 131

Venues

  1. Perceptual and Motor Skills

    4 publications · 52 citations

    4

    h-index

  2. The Journal of the Acoustical Society of America

    JASA · 3 publications · 870 citations

    3

    h-index

  3. 2

    h-index

  4. PubMed

    Repository · 2 publications · 56 citations

    2

    h-index

  5. Developmental Psychology

    2 publications · 859 citations

    2

    h-index

1–5