Concepedia

Omnichannel Coverage

Omnichannel Coverage is a strategic framework in marketing and business management that integrates multiple communication and distribution channels into a unified system to ensure seamless customer experiences and consistent brand engagement across all touchpoints.

1

Publications

206

Citations

4

Authors

1

Institutions

Publications per year

2017–2026

0

Parents

Publications

1

1–1 of 1

Authors

4

  1. BR
    B. R. Badrinath

    Rutgers, The State University of New Jersey, United States

    1 publications · 206 citations

    1

    h-index

  2. JB
    J. Borres

    Rutgers, The State University of New Jersey, United States

    1 publications · 206 citations

    1

    h-index

  3. RF
    R.H. Frenkiel

    Rutgers, The State University of New Jersey, United States

    1 publications · 206 citations

    1

    h-index

  4. RD
    Roy D. Yates

    Rutgers, The State University of New Jersey, United States

    1 publications · 206 citations

    1

    h-index

1–4 of 4

Institutions

1

  1. Rutgers, The State University of New Jersey

    New Brunswick, United States

    1 h-index

    3 publications

    618 citations

1–1 of 1

Venues

  1. IEEE Personal Communications

    1 publications · 206 citations

    1

    h-index

1–1