Concepedia

Naming Concept Testing

Naming Concept Testing is a methodological procedure within concept testing that specifically evaluates the effectiveness, memorability, and consumer perception of proposed names for products, services, or brands prior to market introduction.

4

Publications

55

Citations

13

Authors

1

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

1–4 of 4

Authors

13

  1. PH
    P.J. Horne

    1 publications · 10 citations

    1

    h-index

  2. EM
    Els Mampaey

    ZNA Middelheim Hospital, Belgium

    1 publications · 12 citations

    1

    h-index

  3. JP
    Jordi Peña‐Casanova

    Hospital Del Mar, Spain

    1 publications · 22 citations

    1

    h-index

  4. JL
    James Leslie

    1 publications · 10 citations

    1

    h-index

  5. DB
    David Blackman

    University of Pennsylvania, United States

    1 publications · 10 citations

    1

    h-index

1–5 of 13

Institutions

1

  1. Institut Municipal d'Assistència Sanitària

    Barcelona, Spain

    1 h-index

    1 publications

    22 citations

1–1 of 1

Venues

  1. Lirias (KU Leuven)

    Repository · 1 publications · 12 citations

    1

    h-index

  2. The Reading Teacher

    RT · 1 publications · 11 citations

    1

    h-index

  3. PubMed

    Repository · 1 publications · 22 citations

    1

    h-index

1–3