Monthly Active Users

Monthly Active Users is a product metric that quantifies the number of unique users who engage with a digital platform or service at least once within a calendar month, serving to measure user retention and ongoing engagement.

74

Publications

2.7K

Citations

256

Authors

143

Institutions

Publications per year

2017–2026

64

Variants

Mau

Authors

256

  1. YD
    Yuetang Deng

    Tencent (China), China

    4 publications · 236 citations

    4

    h-index

  2. WZ
    Wujie Zheng

    Tencent (China), China

    4 publications · 236 citations

    4

    h-index

  3. TX
    Tao Xie

    North Carolina State University, United States

    3 publications · 183 citations

    3

    h-index

  4. AR
    Akash R. Wasil

    University of Pennsylvania, United States

    2 publications · 199 citations

    2

    h-index

  5. AU
    Aleksandra Urman

    University of Bern, Switzerland

    2 publications · 162 citations

    2

    h-index

1–5 of 256

Venues

  1. Social Media + Society

    1 publications · 17 citations

    1

    h-index

  2. JMIR Human Factors

    1 publications · 112 citations

    1

    h-index

  3. 1

    h-index

  4. IEEE Transactions on Knowledge and Data Engineering

    TKDE · 1 publications · 27 citations

    1

    h-index

  5. IEEE Access

    1 publications · 26 citations

    1

    h-index

1–5