Concepedia

Message-response Segmentation

Message-Response Segmentation is a methodological framework within audience segmentation that classifies audience members based on differential responses to distinct message variations, thereby enabling the identification of receptive subgroups through measured behavioral or attitudinal outcomes.

1

Publications

13

Citations

5

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

1

1–1 of 1

Authors

5

  1. LG
    Laura Gibson

    University of Pennsylvania, United States

    1 publications · 13 citations

    1

    h-index

  2. GM
    Giridhar Mallya

    Philadelphia Department of Public Health, United States

    1 publications · 13 citations

    1

    h-index

  3. RH
    Robert Hornik

    University of Pennsylvania, United States

    1 publications · 13 citations

    1

    h-index

  4. MM
    Mihaela Moldovan-Johnson

    University of Pennsylvania, United States

    1 publications · 13 citations

    1

    h-index

  5. SP
    Sarah Parvanta

    RTI International, United States

    1 publications · 13 citations

    1

    h-index

1–5 of 5

Institutions

2

  1. Nebraska Department of Health and Human Services

    Lincoln, United States

    1 h-index

    5 publications

    65 citations

  2. Philadelphia Department of Public Health

    Philadelphia, United States

    1 h-index

    5 publications

    65 citations

1–2 of 2

Venues

  1. Health Education Research

    1 publications · 13 citations

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