Concepedia

Message Pretesting

Message Pretesting is a systematic evaluative procedure within message design that involves assessing the clarity, effectiveness, and intended impact of a communication artifact prior to its full-scale implementation, in order to refine its content and structure based on audience feedback.

14

Publications

581

Citations

40

Authors

19

Institutions

Publications per year

2017–2026

5

Parents

Publications

14

Experimental Pretesting of Hand-Washing Interventions in a Natural Setting

Gaby Judah, Robert Aunger, Wolf‐Peter Schmidt et al. · American Journal of Public Health · 2009 · 200 citations · Full text

, , +14

Message Pretesting Using Assessments of Expected or Perceived Persuasiveness: Evidence About Diagnosticity of Relative Actual Persuasiveness

Daniel J. O’Keefe · Journal of Communication · 2018 · 79 citations · Full text

, , +17

Developing effective health communication messages for community acquired pneumonia in children under five years of age: A rural North Indian qualitative study

Shally Awasthi, Monika Agarwal, Jai Vir Singh et al. · Clinical Epidemiology and Global Health · 2017 · 52 citations · Full text

, , +17

Using Pretesting to Ensure Your Messages and Materials Are on Strategy

Kelli McCormack Brown, James H. Lindenberger, Carol A. Bryant · Health Promotion Practice · 2008 · 43 citations

, , +4

Applying cognitive response testing in message development and pre-testing

Christy Lapka, Keri Jupka, Ricardo J. Wray et al. · Health Education Research · 2008 · 33 citations

, , +17

1–5 of 14

Authors

40

  1. DJ
    Daniel J. O’Keefe

    University of Illinois Urbana-Champaign, United States

    3 publications · 136 citations

    3

    h-index

  2. RS
    Richard Sawyer

    Academy for Educational Development, United States

    1 publications · 12 citations

    1

    h-index

  3. BJ
    Bertrand Jt

    1 publications · 17 citations

    1

    h-index

  4. LH
    Lee Hewitt

    1 publications · 24 citations

    1

    h-index

  5. WS
    Wolf‐Peter Schmidt

    London School of Hygiene & Tropical Medicine, United Kingdom

    1 publications · 200 citations

    1

    h-index

1–5 of 40

Institutions

19

  1. Northwestern University

    Evanston, United States

    3 h-index

    3 publications

    136 citations

  2. University of South Florida

    Tampa, United States

    1 h-index

    2 publications

    86 citations

  3. King George's Medical University

    Lucknow, India

    1 h-index

    4 publications

    208 citations

  4. Saint Louis University

    Madrid, Spain

    1 h-index

    1 publications

    33 citations

  5. Maastricht University

    Maastricht, The Netherlands

    1 h-index

    3 publications

    60 citations

  6. Saint Louis University

    St Louis, United States

    1 h-index

    4 publications

    132 citations

  7. Creighton University

    Omaha, United States

    1 h-index

    1 publications

    20 citations

  8. Centers for Disease Control and Prevention

    Atlanta, United States

    1 h-index

    1 publications

    12 citations

1–8 of 19

Venues

  1. Journal of Communication

    2 publications · 108 citations

    2

    h-index

  2. Communication Methods and Measures

    CMM · 1 publications · 28 citations

    1

    h-index

  3. American Journal of Health-System Pharmacy

    AJHP · 1 publications · 20 citations

    1

    h-index

  4. Health Promotion Practice

    HPP · 1 publications · 43 citations

    1

    h-index

  5. International Journal of Market Research

    1 publications · 12 citations

    1

    h-index

1–5