Concepedia

Market Validation Failure

Market Validation Failure is a type of business model failure characterized by the absence or inadequacy of empirical evidence confirming that a target market has a sufficient need, willingness to pay, or demand for a proposed product or service, thereby invalidating the underlying market assumption of the business model.

4

Publications

138

Citations

11

Authors

7

Institutions

Publications per year

2017–2026

2

Parents

Publications

4

Failed but validated? The effect of market validation on persistence and performance after a crowdfunding failure

Regan Stevenson, Jared Shaw Allen, Tang Wang · Journal of Business Venturing · 2022 · 45 citations

, , +14

What happens after market validation? Experimentation for scaling in technology-based startups

Silvia Sanasi, Antonio Ghezzi, Angelo Cavallo · Technological Forecasting and Social Change · 2023 · 38 citations · Full text

, , +15

Shrimp farming in coastal Brazil: Reasons for market failure and sustainability challenges

Mônica Cavalcanti Sá de Abreu, Paloma de Mattos, Pedro Elder Silva Lima et al. · Ocean & Coastal Management · 2011 · 28 citations

, , +17

Market failure for the treatment of animals

Tyler Cowen · Society · 2006 · 27 citations

, , +5

1–4 of 4

Authors

11

  1. AD
    Antônio Domingos Padula

    Universidade Federal do Rio Grande do Sul, Brazil

    1 publications · 28 citations

    1

    h-index

  2. SS
    Silvia Sanasi

    Politecnico di Milano, Italy

    1 publications · 38 citations

    1

    h-index

  3. PE
    Pedro Elder Silva Lima

    Universidade Federal do Rio Grande do Sul, Brazil

    1 publications · 28 citations

    1

    h-index

  4. TC
    Tyler Cowen

    George Mason University, United States

    1 publications · 27 citations

    1

    h-index

  5. PD
    Paloma de Mattos

    Universidade Federal do Rio Grande do Sul, Brazil

    1 publications · 28 citations

    1

    h-index

1–5 of 11

Institutions

7

  1. Universidade Federal do Ceará

    Fortaleza, Brazil

    1 h-index

    2 publications

    56 citations

  2. University of Central Florida

    Orlando, United States

    1 h-index

    1 publications

    45 citations

  3. Universidade Federal do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    2 publications

    56 citations

  4. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    45 citations

  5. Politecnico di Milano

    Milan, Italy

    1 h-index

    2 publications

    76 citations

  6. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    45 citations

  7. Free University of Bozen-Bolzano

    Bolzano, Italy

    1 h-index

    1 publications

    38 citations

1–7 of 7

Venues

  1. Journal of Business Venturing

    JBV · 1 publications · 45 citations

    1

    h-index

  2. Ocean & Coastal Management

    1 publications · 28 citations

    1

    h-index

  3. Society

    1 publications · 27 citations

    1

    h-index

  4. Technological Forecasting and Social Change

    1 publications · 38 citations

    1

    h-index

1–4