Concepedia

Lag Structure Estimation

Lag Structure Estimation is a methodological framework within Marketing Mix Modeling that identifies and quantifies the temporal delay between marketing exposures and observed responses by estimating the distributed lag effect of promotional activities on consumer behavior.

161

Publications

10.3K

Citations

328

Authors

199

Institutions

Publications per year

2017–2026

26

Parents

Publications

161

The effect of weather on respiratory and cardiovascular deaths in 12 U.S. cities.

Alfésio Luı́s Ferreira Braga, Antonella Zanobetti, Joel Schwartz · Environmental Health Perspectives · 2002 · 615 citations · Full text

, , +17

Distributed Lags and Investment Analysis.

Lawrence R. Klein, L. M. Koyck, Hendrika Goris · The Economic Journal · 1955 · 505 citations

, , +9

Externalities and Industrial Development

Vernon Henderson · Journal of Urban Economics · 1997 · 459 citations

, , +17

The Time Course of Weather-Related Deaths

Alfésio Luı́s Ferreira Braga, Antonella Zanobetti, Joel Schwartz · Epidemiology · 2001 · 441 citations · Full text

, , +16

Productivity and R&D at the Firm Level

Zvi Griliches, Jacques Mairesse · National Bureau of Economic Research · 1981 · 428 citations

, , +15

1–5 of 161

Authors

328

  1. AL
    Alfésio Luı́s Ferreira Braga

    Universidade de São Paulo, Brazil

    4 publications · 1.3K citations

    4

    h-index

  2. ZG
    Zvi Griliches

    National Bureau of Economic Research, United States

    4 publications · 721 citations

    4

    h-index

  3. PS
    Peter Schmidt

    Michigan State University, United States

    4 publications · 64 citations

    4

    h-index

  4. JM
    Jacques Mairesse

    Centre de Recherche en Économie et Statistique, France

    3 publications · 581 citations

    3

    h-index

  5. IO
    Ismail O. Fasanya

    University of the Witwatersrand, South Africa

    3 publications · 137 citations

    3

    h-index

1–5 of 328

Institutions

199

  1. Harvard University

    Cambridge, United States

    7 h-index

    9 publications

    3.1K citations

  2. National Bureau of Economic Research

    Cambridge, United States

    4 h-index

    4 publications

    252 citations

  3. East China University of Science and Technology

    Shanghai, China

    4 h-index

    7 publications

    234 citations

  4. University of California, Los Angeles

    Los Angeles, United States

    3 h-index

    4 publications

    184 citations

  5. University of California, Berkeley

    Berkeley, United States

    3 h-index

    3 publications

    189 citations

  6. University of Minnesota

    Minneapolis, United States

    3 h-index

    4 publications

    209 citations

  7. Maastricht University

    Maastricht, The Netherlands

    3 h-index

    4 publications

    305 citations

  8. Federal University of Agriculture

    Abeokuta, Nigeria

    3 h-index

    5 publications

    247 citations

1–8 of 199

Venues

  1. 7

    h-index

  2. Applied Economics

    7 publications · 472 citations

    7

    h-index

  3. International Economic Review

    6 publications · 127 citations

    6

    h-index

  4. SSRN Electronic Journal

    Repository · 7 publications · 256 citations

    6

    h-index

  5. Econometrica

    5 publications · 155 citations

    5

    h-index

1–5